CRM (Customer Relationship Management) – defined as a technology that supports businesses and its processes in key activities to acquire retain, understand and collaborate with customers – is becoming essential to businesses in today’s economic environment. A recent report, “Wave for CRM Suites for Large Organizations Forrester Research”, confirms that the global market for CRM is consolidated and has three main leaders right now, one of them being SAP CRM.
More than ever, in today’s challenging business environment, best-run companies are staying focused on their most valuable assets: their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction, whether it’s sales, service, or marketing.
That is possible with SAP CRM. Unlike other CRM software, the SAP Customer Relationship Management application, part of the SAP Business Suite, not only helps you address your short-term imperatives – to reduce cost and increase your decision-making ability; but can help your company achieve differentiated capabilities to compete effectively over the long term.
SAP CRM provides best-in-class functionality for marketing, sales and service. It supports customer-facing business processes across multiple interaction channels, enabling organizations to focus on strategies for customer-driven growth and to differentiate themselves in the market by providing a superior customer experience.
With SAP CRM you can send your customer engagement levels through the roof! This solution is the best way to drive higher levels of customer engagement, making it easier for consumers to interact with you and buy your products in whatever way they want. This industry-leading customer relationship management software for sales, marketing, customer service, e-commerc, and social media can help you create the ultimate omni-channel customer experience.