Traditional BI market share leaders are being disrupted by platforms that expand access to analytics and deliver higher business value. BI leaders should track how traditionalists translate their forward-looking product investments into renewed momentum and an improved customer experience.
Figure 1 – Magic Quadrant for Business Intelligence and Analytics Platforms
Qlik is a market leader in data discovery. It sells two products, both based on an in-memory associative search engine. QlikView is a mature, self-contained, tightly integrated development platform used by IT or more technical users for building intuitive and interactive dashboard applications faster and easier than traditional BI platforms. Qlik Sense is a new platform (released during September 2014) that gives business users the ability to build their own dashboards while giving IT the ability to govern, manage, scale and embed them.
Qlik’s position as a Leader in this Magic Quadrant is driven by strong vision around governed data discovery with the introduction of Qlik Sense and high level of market understanding, but execution around customer experience (particularly support) and the sales experience — combined with slower market momentum, particularly in the run-up to the Qlik Sense release — are concerns. Following the Qlik Sense release, interest in Qlik seems to have rebounded. During 2015, for continued momentum, Qlik must refocus on the customer experience as it transitions to effectively selling two products and matures Qlik Sense’s functional capabilities through its newly introduced agile point release schedule (that is, three per year).
- Qlik offers a highly interactive dashboard development product portfolio that spans business-user self-service, centralized dashboard application development, and IT needs for enterprise features to support governed data discovery. Qlik made the bold decision to invest in Qlik Sense, a completely new platform, to enhance its enterprise features and deliver on governed data discovery. Even though Qlik Sense is new to the market, with still limited adoption to date, Qlik has the highest percentage of survey customers (mostly using QlikView) reporting that they use the platform for governed data discovery. Qlik continues to build differentiation into the platform through both internal development and strategic acquisitions (for example, NComVA, DataMarket and NPrinting).
- Ease of use, particularly for dashboard consumers, is a key reason customers report buying Qlik, in addition to low implementation time and effort — particularly compared with traditional BI platforms. Qlik also enables users to conduct a broader range of more complex types, of analysis — through intuitive interactive discovery — than most vendors in this Magic Quadrant. This combination has been a key driver of its success. Qlik offers free desktop versions of both of its products and this freemium model gives users a risk-free way to try out the product. Consistent with its use and reasons for purchase, Qlik scored well on analytics dashboards (responsive design and storytelling), free-form exploration (associative, smart search) and mobile — in support of both decentralized and governed data discovery use cases — both platform strengths.
- Qlik has shown an increased penetration into the enterprise from last year. Although Qlik’s average deployment size is at 791 users, below the overall average of 1,554, more than 62% of Qlik’s customers consider it to be their BI standard (versus around 50% last year) and customer references report that it is among the top five in terms of being deployed broadly across departments and enterprisewide. As Qlik Sense is more broadly adopted, enterprise penetration should increase.
- While many aspects of customer experience (see Note 3) declined, user enablement and availability of skills are exceptions. Reference customers rate Qlik in the top five for user enablement, which includes documentation, online training, tutorials, user communities and conferences, and for wide availability of skills. A particular strength is the Qlik Community, which offers an online collaboration hub and center of excellence for prospects, customers, partners and employees.
- Partners, including SIs, resellers and now OEMs, have been more instrumental in Qlik’s global awareness and growth strategy than for any other BI or stand-alone data discovery vendor. Qlik Sense’s emphasis on open APIs should expand the opportunities for partners to build value-added applications with the platform.
- Qlik has been later than a number of other Leaders to deliver a fully featured cloud offering. Qlik Sense’s cloud-based sharing capabilities represent its first step. Qlik’s customers put it in the top three for having no plans to adopt it for cloud BI.
SAP delivers a broad range of BI and analytic capabilities: for large IT-managed enterprise BI deployments with the SAP BusinessObjects BI platform; and for decentralized data discovery deployments with SAP Lumira. This is complemented with the SAP Hana in-memory data platform. Companies often choose SAP as their enterprise BI standard, particularly if they also standardize on SAP for ERP applications.
SAP’s position in the Leaders quadrant is primarily based on two aspects. SAP is investing heavily in a visionary product direction with SAP Lumira and has good product scores that have improved with the new release, and it has introduced its simplification strategy for the BI platform components. However, SAP continuously gets below-average scores in almost all areas of customer experience and business benefits achieved, and has had limited success to date in addressing business-user data discovery requirements. SAP must translate its visionary investments into momentum and an improved customer experience to remain a Leader in the future.
- SAP has continued investing in new capabilities with a number of potential differentiators. For instance: SAP Lumira’s advanced self-service data preparation and Infographics features; smart data discovery, by integrating Predictive Analytics (SAP’s advanced analytics platform acquired from KXEN) and Lumira; governed data discovery, by integrating SAP Lumira with SAP BusinessObjects Enterprise, and integration with SAP Hana. However, SAP’s future success in gaining traction and adoption with its new capabilities will demonstrate to what extent SAP can compete successfully with data discovery leaders.
- SAP product capabilities scored above average in aggregate, with a broad range of functionality and particular strengths in BI platform administration and mobile.
- Survey responses show that SAP BusinessObjects BI is predominantly used for large customer deployments. The average number of users is more than twice the survey average and the third highest overall. SAP is, most often, the enterprise BI standard — as indicated by 81% of survey respondents (among the highest percentage in the survey) — often in combination with SAP business applications (more than 60% of its surveyed customers use SAP as their primary ERP system, although the company has said that new BI revenue is derived from a much lower percentage of SAP ERP customers).
- SAP announced its product simplification strategy during 2014, aiming to significantly reduce the number of BI components. While this is still a work-in-progress, it is a clear sign of intent. Together with SAP’s investments in SAP Lumira, this might have led 35% of the respondents to feel more positive about SAP’s future (a percentage above the overall average). Furthermore, less than 8% of customers, slightly below the survey average, consider discontinuing their use of SAP’s BI platform.
Fonte (Gartner): http://gtnr.it/1DRdyC3
23 February 2015 ID:G00270380
Analyst(s): Rita L. Sallam, Bill Hostmann, Kurt Schlegel, Joao Tapadinhas, Josh Parenteau, Thomas W. Oestreich